Why Should I Hire a Web Designer?

As a small business owner, you are probably asking yourself, “Why should I hire a web designer?” It’s possible you are starting out with no money and simply can’t afford to pay for something you might be able to do on your own. However, here are the top reasons why you should consider hiring a web designer for your business.

Save Time and Money

There is definitely a truth in saving money up front by doing the entire website by yourself. It might not pay off in the long run though, given the amount of time you need for learning new skills, deciding which platform to use, setting up a domain name, and adding content. Your time is a valuable thing, which is why we either trade our time for money, or money for time. Freeing up this valuable time for more important tasks within your business can help you achieve a lot more productivity, which leads to the next reason.

A Worthwhile Investment

If time is money, then spending money on something worthwhile like your business website can be a huge return on investment. Consider when you want to buy furniture for your home. In most cases, you will want to buy from a furniture store, rather than learning about woodworking, as well as buying all of the necessary tools and equipment. Your time is much better spent on buying a ready made product that has been built by someone who is experienced in that field. It’s best to think of web design with a similar approach, knowing that you are spending money and getting a high-quality product in return that will scale with your business, attract customers, and increase sales. If done right, those sales will far exceed the cost of hiring someone to do the job for you.

Look Professional & Unique

Many website builders include common themes that are used by hundreds or even thousands of other users. This can make your website look very cookie-cutter and unprofessional. A web designer can customize the exact look and feel of your brand. You will walk away with an outstanding design that speaks for itself. This kind of branding will help visitors more easily recognize your business and help it stand out against your competition.

It Helps Customers Find You (SEO)

These three letters (SEO) have such a tremendous impact on your website and business. Search Engine Optimization used to be all about keywords, but it goes far beyond that today. Crafting great content, designing mobile-friendly pages, and developing a logical site structure all play an important role in directing more traffic to your website and getting in front of the right audience.

It Works on All Devices

A large portion of website visitors are mobile users. In fact, mobile devices drove 61% of visits to U.S. websites in 2020. It’s extremely important to have both a desktop and mobile responsive website that works across various devices and browsers. This allows you to maximize your reach. While many web builders have responsive features, a web designer can help in much more detail.

Marketing Strategy

It’s not enough to have a great looking website; it also has to work well for its visitors. Marketing strategy is all about defining the goal of the website, creating an effective customer journey that gets them working closely with your business, and focusing on achieving those goals. In simple terms, ask yourself what you want your website to achieve, but also how are you going to reach those goals? If you hire a web designer to help answer those questions and build a strategy, your business will thank you for it!

Let’s Build Something Together!

Sparrow Theory would love to talk strategy with you! We believe having a great website is just the beginning. Our services also include web hosting and digital marketing to maximize the potential reach of your business.

If you’re looking for other options that Sparrow Theory doesn’t yet offer, please check out these Web Design brands.

If you’re interested in learning more, please contact us on our website.